How we score
Trust
Before getting in touch, a careful visitor looks for signs that you are real, current and good at what you do.
What we look at
- Real photos of the people, the work and the place.
- Reviews, qualifications and who is behind the business.
- Whether the site looks cared for and current: dates, broken parts, old information.
What the ratings mean
- Good (70 to 100)
- Real photos, real reviews and the people behind the business are easy to find, and the site looks current.
- Needs work (50 to 69)
- Some signs of trust are there, but they are thin, hard to find, or look out of date.
- Poor (0 to 49)
- Little on the site shows a visitor that the business is real, current or good at what it does.
What we can’t check
- Whether reviews or qualifications are genuine: we see what the site shows.
- Your reputation anywhere other than your own pages.
A score is a judgement from your site’s own pages and screenshots. It is not a promise of rankings, visitors, calls or sales.