Two Kiwis. Done this many times.

We’re Cyrus and Liam, from New Zealand. Decades in marketing, and helping hundreds of small and medium businesses.

Where we learned our trade

SONY
TOSHIBA
DANAHER
GARMIN

Like your own marketing manager. Without the salary.

Busy owners put their website in the too-hard basket. It means a web designer, a copywriter, meetings and a big bill, then chasing the web guy for every change. We advise you, then we do it, properly and at the lowest cost and hassle. We don’t just advise. We make it happen.

Why GrowthRatchet? Who’s Pawl?

A ratchet only turns one way.

Every push moves it forward.

The pawl stops it slipping back.

It clicks into place after each push, so every gain holds.

Small pushes. Big change.

That’s GrowthRatchet: steady wins for your business that add up and stay won.

Pawl is our AI. Every change you ask for is a small push, and Pawl keeps your website moving forward.

Who is Pawl AI?

AI is only as smart as the person briefing it.

Ask a general AI for a website and you get a general website. We’ve briefed and customised Pawl to deliver exactly what small and medium businesses need, using everything we’ve learned doing this for owners like you.

So our knowledge and experience are built into Pawl, and you get the benefit every time you use it.

A general AI“Here’s a website for a plumbing business.”

Pawl (AI)“Your phone number goes top right, your 4.9 stars sit under your name, and every page ends with Call now.”

What we won’t do

Lock you in
Call you with a pitch
Charge for small changes
Promise page one of Google
Keep your website if you leave
Hide fees in the fine print

Be as proud of your website as you are of your business.

Questions? Email hello@secondlook.example. [Postal address to come: US email law needs a real one]