How we score
Phone experience
Most people find a local business on their phone. A site that is awkward there loses them, however good it looks on a computer.
What we look at
- The same site on a phone, where most visitors are.
- Whether text reads without zooming, and buttons and links are big enough to tap.
- Whether anything is cut off, overlapping or hard to scroll.
What the ratings mean
- Good (70 to 100)
- The site reads and works well on a phone: clear text, easy taps, nothing cut off.
- Needs work (50 to 69)
- It works on a phone, but some text, buttons or sections are awkward.
- Poor (0 to 49)
- On a phone the site is hard to read or use.
What we can’t check
- Every phone and browser: we look at the site on one phone-sized screen.
A score is a judgement from your site’s own pages and screenshots. It is not a promise of rankings, visitors, calls or sales.