How we score
Found on Google
Google can only show your site to people searching for what you do if your pages say clearly what you do and where.
What we look at
- What the pages give Google to understand your business: page titles, descriptions and headings.
- Whether your name, area and contact details are written on the pages as words.
- Whether each service has words of its own on the site.
What the ratings mean
- Good (70 to 100)
- The pages say clearly, in words, what the business does and where.
- Needs work (50 to 69)
- Some of that is there, but titles, descriptions or details are missing or unclear.
- Poor (0 to 49)
- The pages give Google little to go on about what the business does or where.
What we can’t check
- Where you rank, or will rank: this is not a ranking, and no review promises one.
- Your Google Business listing: the review reads your website, not the listing.
A score is a judgement from your site’s own pages and screenshots. It is not a promise of rankings, visitors, calls or sales.