How we score
First impression
Most visitors decide in a few seconds whether they are in the right place. If the first screen leaves them guessing, many leave before they read any further.
What we look at
- What the homepage shows in its first screen, on a computer and on a phone.
- Whether a visitor can tell what you do, where, and for whom.
- Whether there is one clear next step.
What the ratings mean
- Good (70 to 100)
- The first screen says what you do and where in plain words, and points to one next step.
- Needs work (50 to 69)
- The business is clear, but the next step, the area you serve or the kind of customer is hard to find.
- Poor (0 to 49)
- A visitor could not tell from the first screen what you do, or what to do next.
What we can’t check
- How visitors actually behave on your site: we see the pages, not your visitor numbers.
A score is a judgement from your site’s own pages and screenshots. It is not a promise of rankings, visitors, calls or sales.