How we score
Clear offer
A visitor comparing a few businesses chooses the one that makes it easy to see what they will get.
What we look at
- Whether the site says plainly what you sell.
- Whether it says why someone should choose you, in words a customer would use.
- Whether services, prices or ranges are easy to find where they matter.
What the ratings mean
- Good (70 to 100)
- What you sell, and why you, are said plainly and early, in a customer’s words.
- Needs work (50 to 69)
- The offer is there but buried, vague, or written in trade terms a customer might not know.
- Poor (0 to 49)
- A visitor would struggle to say what you sell or why they should choose you.
What we can’t check
- Whether your prices or services suit your market: we judge how clearly the site says them, not the offer itself.
A score is a judgement from your site’s own pages and screenshots. It is not a promise of rankings, visitors, calls or sales.